Dick
Idol® Teams With StyleCraft Home Collection
Launching
Comprehensive Wall Art Program At Fall IHFM
LEXINGTON
,
N.C.
(September 14, 2005) –
Montana
outdoorsman, artist, and outdoor lifestyle personality Dick Idol continues
to provide consumers with innovative new ways to bring the beauty and
spirit of the great outdoors into their homes. Dick Idol Ventures,
LLC (DIV), the licensing company behind one of the best-selling names in
branded lifestyle furniture and home accessories, is launching a complete
new wall art program in partnership with StyleCraft Home Collection at the
fall 2005 IHFM in
High Point
,
NC
. StyleCraft joins a growing list of industry-leading home décor
companies creating innovative, quality products for the outdoor-inspired
Dick Idol® collection, affordably priced to give consumers a great value.
StyleCraft, of
Hernando
,
MS
, is a leading provider of lamps, tabletop accessories, wall art and
accent furniture sold to furniture stores and national home décor
retailers across the country. StyleCraft’s wall art business alone
has been a huge success story, growing rapidly over the last several
years.
Tom Pruett
, StyleCraft Vice President, said, “We’re excited to be launching the
Dick Idol wall art program since outdoor-inspired looks are not currently
a major part of our product portfolio.” He added, “We already
work with the DIV team on their World Vineyards™ program and look
forward to expanding our already successful relationship.” At the
fall IHFM, StyleCraft products can be seen at 200 Plaza Suites (wall art)
and
205 South Main Street
(lamps & accessories). In spring 2006, the StyleCraft showrooms
will be combined at
130 South Main Street
to better offer retailers one-stop shopping for home décor products.
The World Vineyards line of lamps, accessories and wall art can also be
seen at the StyleCraft showrooms.
Dick
Idol Ventures has utilized Idol’s expertise in art, antiquities, and
nature to create a lifestyle brand that brings the spirit of the outdoors
into everyday American life. In
2001, Idol successfully launched the Dick Idol™ Home Collection, an
outdoor-inspired furniture and household accessories line that has
established Idol as an original American lifestyle innovator. More
than 1,600 retailers in
North America
and overseas currently carry Dick Idol products, with sales rapidly
approaching $100 million. A complete men’s and women’s casual
apparel line was launched in over 90 million catalogs, multiple retail
superstore galleries, and on www.cabelas.com
in partnership with Cabela’s, the World’s Foremost Outfitter, in
January 2005. The brand has been shown in
Germany
, and there has been interest from retailers as far away as
Moscow
and the
Far East
. In 2004, the Dick
Idol Discoveries lifestyle television series was introduced on
the Outdoor Life® Network. The recently launched Urban Craftsmen™
collection has received rave reviews as its eclectic styling offers
today’s consumers rustic elements with a modern twist.
In addition to StyleCraft
Home Collection’s complete line of wall art and wall décor, other key
Dick Idol licensees include: Klaussner Furniture (case goods &
upholstery), Padma’s Plantation (accent furniture and accessories),
Pacific Coast Lighting (lighting and decorative accessories), Capel (area
rugs), Natural Creations (permanent florals), Big Sky Carvers (cold cast
sculptures), Southern Textiles (bedding ensembles), Carolina Mattress
Guild (bedding), Bacova Guild (floor mats), Barna Log Homes (log homes),
Marion Mantel & Hearth (mantles & shelves, tapestries &
runners), and Cabela’s (men’s & women’s casual apparel).
An announcement introducing a new partner in the barware, stemware, and
dinnerware categories is expected in early spring 2006, and home textiles
opportunities remain available.
